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· 677 ratings · 64 reviews

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Sep 24, 2018 Roy rated it it was ok

In short, the author's investment approach is more or less a (over)simplified version of value investing emulating Warren Buffett's investment principles. Although he claims his approach is for the everyday folks, it does require one to really understand and continuously follow the companies whose stocks one is prepared to load up in a bear market. Another indispensable but underappreciated part to successfully implementing his approach is, of course, exercising exceptional patience while one wa In short, the author's investment approach is more or less a (over)simplified version of value investing emulating Warren Buffett's investment principles. Although he claims his approach is for the everyday folks, it does require one to really understand and continuously follow the companies whose stocks one is prepared to load up in a bear market. Another indispensable but underappreciated part to successfully implementing his approach is, of course, exercising exceptional patience while one waits for those great stocks to drop below their intrinsic values and, after loading up on them, then wait for prices to climb back up--possibly for over five years. Therefore, don't let the book's friendly, perky writing style fool you into thinking it will be a smooth, easy ride, because, in the end, most of value investing's tenets directly challenge our very human nature. ...more

Jan 14, 2015 Frank rated it did not like it

This is an ad for his website, and full of horrible advice for the common investor. As in, go ahead, trust me and cash in your 401K and invest it in the market.

Freedom of speech is a terrible thing sometimes.

Garbage. Do not waste your time.

I guess Phil is a successful hedge fund manager... So I'm not saying he doesn't know anything about investing. What I am saying is this book won't help you. If you know Nothing about investing or the stock market, you can throw this into the bin of 'interesting' books you might read to pique your interest and start coloring the landscape for you. But there are hundreds of books in that bin - this one is not special.

It's as if this guy hasn't ever read an investing

Garbage. Do not waste your time.

It's as if this guy hasn't ever read an investing book himself. He makes up a ton of terms and acronyms that do not exist anywhere else. Even though all of those ideas have proper accounting names. Reading this book might actually make you stupider.

He also tramples on one of my biggest pet peeves - he constantly references his website and others. Skip ahead if you've read my rant on this topic before. I HAVE GOOGLE. If I wanted to find your shitty website, I can do it myself. I don't need to read about it in a book. He goes even further - he screen shots Yahoo Finance pages and points with arrows to say 'click here'. Useless! Websites change Phil. Highly doubtful that if I go to yahoo right now, the button you screen caped still exists. Dumb.

He also likes to throw around the name Buffet a lot... which I'm generally skeptical of. It's too easy.

Anyways - don't read it.

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Pros
- Simplified the investing world for common folks
- Valuing a stock explained well
- Why stock prices fluctuates actually makes sense after reading this book
- Invested Podcast is a great way to learn more about his style
- Gist is to keep cash in hand, wait for recession, buy decent stocks and get rich
- But if in recession salaried people will be hoarding cash for food not stock market

Cons
- shameless website marketing
- Many things are verbose & exaggerated

It's another "get excited about wealth" book, and while the technique of finding a stock's sticker price is interesting, the only citations that it works are anecdotal references to Warren Buffet. The whole system rests on the buyer intimately knowing the business they're buying, which gives Mr. Town the perfect out for when the system doesn't work. There's a lot of self-promotion/defense mixed in with rebranded and underexplained technical analysis, so approach with caution. It's another "get excited about wealth" book, and while the technique of finding a stock's sticker price is interesting, the only citations that it works are anecdotal references to Warren Buffet. The whole system rests on the buyer intimately knowing the business they're buying, which gives Mr. Town the perfect out for when the system doesn't work. There's a lot of self-promotion/defense mixed in with rebranded and underexplained technical analysis, so approach with caution. ...more

Sep 13, 2015 Nathan rated it liked it

This book was okay. clearly something the author has thought a lot about but he does take the position that being an active investor is the way to go and even though he quoted Buffett often he omits the quote where Buffett says that the best way for the average investor to invest is through a low cost, no load index mutual fund.

Excellent book for both novice and expert in the investing game

In this book author explained stock pilling strategy. Guys who have already read authpr's first book "Rule 1 investing", this is the continuation of that. Phil is an excellent writter, and also a great teacher. The way he breaks things down is an art. In his two books he explained why great investors should learn both technical and fundamental analysis to maximise the profit. A must read.

Excellent book for both novice and expert in the investing game

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Sep 22, 2010 Melody rated it it was amazing

Step-by-step instructions on how to research companies and stocks using free tools on the internet. Great book!

This book make me feel soooo easy to follow his guidance that i suspect its possibility. Everythings seems simple but i believe he means much more than what he wrote in the books. The method of calculating the value of company is like a piece of cake. Isn't it a joke? I tried his method and it's still take hours to analyze overall.
After taking an investing course, i partly understand FAC rule, Support-Resistance theory and how it control the whole game of the market. I imagine if i knew nothing This book make me feel soooo easy to follow his guidance that i suspect its possibility. Everythings seems simple but i believe he means much more than what he wrote in the books. The method of calculating the value of company is like a piece of cake. Isn't it a joke? I tried his method and it's still take hours to analyze overall.
After taking an investing course, i partly understand FAC rule, Support-Resistance theory and how it control the whole game of the market. I imagine if i knew nothing before reading this book, it would take me long time to discover the magical principles after that.
Anw, Phil Town made it very simple and packed into just a book. This can be a goood direction for anyone who is in the first step of investment. ...more

Mar 01, 2021 Dejan rated it liked it

Phil's explanation of finding right stock (business) to invest in is a great and easy to understand fundamental analysis approach.
But, like in Rule # 1 book, after you've finished the first part of the book and you think that's it, it is time to invest, he suddenly jumps into technical analyses approach, literally denying the first part of the book. It suddenly becomes daily trading book with all the signals and theories that a serious value investor doesn't agree with - complete speculation. I Phil's explanation of finding right stock (business) to invest in is a great and easy to understand fundamental analysis approach.
But, like in Rule # 1 book, after you've finished the first part of the book and you think that's it, it is time to invest, he suddenly jumps into technical analyses approach, literally denying the first part of the book. It suddenly becomes daily trading book with all the signals and theories that a serious value investor doesn't agree with - complete speculation. I've just found out he is a hedge fund manager, which explains it all. I'm kind of disappointed, after being his fun for years. ...more

Aug 26, 2021 Tram Nguyen rated it really liked it

Although Phil Town approached readers with marketing their website and courses, I really appreciated value that he bring to me. I realized that for people want to retire early with stable finance, you should invest in value of company. By this way, you should pay attention in 4M in which Management and Moat are most elements.

Also, demonstrated figure is out of date and there are some wrong calculation but it did not affect significant on valuation of company.

I think that investors should spend m

Also, demonstrated figure is out of date and there are some wrong calculation but it did not affect significant on valuation of company.

I think that investors should spend more than 1 time for this book for more understanding in valuation of company. I do not recommend this book for people want to get money from stock market daily.

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Sep 15, 2020 David Davis rated it it was amazing

Loved the book. Good, down-to-earth information. Clear directions on how to handle your investing. Explanations of what kind of investments are best and what to avoid.
I recommend it highly.
I am in the process of learning how to trade and invest and as part of that process I have and will continue to have Zoom meetings and phone calls with my family and friends to help them on their investing journey.
One of my accounts, this past four months has grown 61% to just under $60,000 and I believe I can Loved the book. Good, down-to-earth information. Clear directions on how to handle your investing. Explanations of what kind of investments are best and what to avoid.
I recommend it highly.
I am in the process of learning how to trade and invest and as part of that process I have and will continue to have Zoom meetings and phone calls with my family and friends to help them on their investing journey.
One of my accounts, this past four months has grown 61% to just under $60,000 and I believe I can help others to learn to get a 12-15% return as well. ...more

This book kinda completes what Rule #1 started. It gives a much better overview and practical advices to a buy and hold strategy. Rule #1 gives the idea you need to be a trader sometimes not to loose money, but not this one. It also explains with practical examples the best time to sell, which was already explained on previous book but it lacked context.

I found it had a better structure and easier to read and understand.

Jun 21, 2021 Muhannad rated it really liked it

Great text to go along with Phil Town's 3 day workshop. This book covers Phil Town's method in selecting a good company to buy shares in, or in his words, buying the company. It is the same as what was presented in the 3 day workshop, except with a improved detail. I recommend this book as a text to read, and continue to refer to for any serious investor trying looking for a safer and more informed way to invest their money in the stock market. Great text to go along with Phil Town's 3 day workshop. This book covers Phil Town's method in selecting a good company to buy shares in, or in his words, buying the company. It is the same as what was presented in the 3 day workshop, except with a improved detail. I recommend this book as a text to read, and continue to refer to for any serious investor trying looking for a safer and more informed way to invest their money in the stock market. ...more

Sep 05, 2020 MiMi rated it it was ok

This book did not age well.
It was very much geared at Americans, specifically the ones in the USA (as opposed to the other countries in the Americas) so many chapters were useless to me.
There was some gold in the pages which I appreciated and I will take on and use it with my own investing but overall, very outdated and not greatly useful for most of the world.

Aug 22, 2019 Beth rated it really liked it

Takes topics that can be often confusing and provides clear and easy to understand explanations with plenty of good examples. the book is good - the podcast he does with his daughter is great too (Rule #1 Investing)

Apr 03, 2020 Tam Võ rated it really liked it

1. It help me determine the sticker price of a company which i want to invest.
2. The way to choose a company in order to invest , based on 3M (Meaningful, Moat, Management)
3. I understand more financial indicator in statement financial.

An interesting read, but very repetitious at times. Essentially a review of his first book, with a few more added things, like buy low and sell high. It has some nice pointers to go along with his much better first book, Rule #1.

Apr 28, 2021 Thomas rated it liked it

Too much sales at times, not a whole lot of new information compared to his first book. Look up stockpiling and you should be good if you read Rule1. Still 3 stars since it did add some value to my investing strategies for less then 10 bucks.

Jun 07, 2021 Sohum Agrawal rated it really liked it

Great book regarding the strategy of stockpiling and collecting rather than trading. A good strategy for long-term gains. Also introduced the concept of payback time, or time until you make your money back.

Feels like an advertisement for his other book and website. I would steer clear and pick up something else.

Even I love Phil Town podcast and his daughter's book, I wasn't that enthusiastic about this book for some reason. Even I love Phil Town podcast and his daughter's book, I wasn't that enthusiastic about this book for some reason. ...more

Must read

Clear instruction on the path to financial freedom. I take the concepts from the book and show them to my children and nieces and nephews. Thank you.

Great book.

Wow! Now going to apply it to my investments. I will what is better these covers and improve my kids future.

Great book to learn a lot about stockpiling and how to acknowledge if a company is worth to invest.

Feb 15, 2020 Kristin rated it really liked it

Learned how to stock pile and use finance websites.

Quickly read this book. 4M is derivation from Ben Graham's Intelligent Investor.

Sep 02, 2020 Chanh Nguyen rated it it was amazing

Best book in stock investment. However, need skin in the game and time to make the dream come true!

Phil Town is a multi-millionaire and one of America's most sought-after speakers on investing. But Phil isn't your typical Wall Street investment guy. In fact, his journey to this rather enviable position is anything but typical. Phil Town is a multi-millionaire and one of America's most sought-after speakers on investing. But Phil isn't your typical Wall Street investment guy. In fact, his journey to this rather enviable position is anything but typical. ...more